About Amplitude
Truly understand what makes your users tick, rapidly release better product experiences, and grow your business across web and mobile.
Amplitude and Iterable
Amplitude provides the behavioral understanding over time that marketers crave. Iterable turns those signals into omni-channel moments people actually want. Together, they power the complete feedback loop that allows marketers to act on behavior in real time, and drive real business impact that compounds.
With Iterable and Amplitude, brands are equipped with:
- Real-Time Activation: Sync events, users, and cohorts from Amplitude to trigger emails, SMS, or app messages in Iterable seconds after a key action or drop-off.
- Smarter Targeting: Use Amplitude’s analytics to uncover activation, churn, and engagement patterns. Build behavioral cohorts that stay fresh across channels and stages to act instantly in Iterable.
- Closed-Loop Measurement: Feed campaign performance from Iterable to Amplitude to understand downstream product impact and optimize what truly drives retention and revenue, not just opens and clicks.
Use cases
- Onboarding that actually reaches “aha”
Turn Amplitude’s milestones like “completed setup,” “played first track,” “added 3 items” into Journey triggers and dynamic content in Iterable, to lift time‑to‑value and day‑7 retention.
- Churn prevention before it’s visible in revenue
Detect usage decline, friction events, or stalled progress in Amplitude. Sync these cohorts to Iterable to activate proactive winback campaigns with educational content, offers, or concierge support.
- Cart & browse abandonment that feels helpful
Trigger timely nudges for viewed & abandoned context and recommend alternatives, with the ability to stop once the user self‑resolves.
- VIP and loyalty accelerators
Use frequency, recency, and high‑intent signals to surprise & delight VIPs with early access or higher‑touch service, while graduating rising stars with the next best action.
- Experimentation across the whole journey
Coordinate in-product tests in Amplitude with channel tests in Iterable, to measure downstream behavior, not just clicks.