Remove the production bottleneck
Marketers build campaigns from approved modules, so emails stop waiting on a developer or designer. Campaigns go from brief to a Ready campaign in Iterable in hours.
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Better Email
Email production platform for enterprise marketing teams. Build on-brand campaigns from your own design system, with approvals and AI, and sync them straight into Iterable.
Better Email is the email production platform for enterprise marketing teams. It replaces hand-coded templates and developer queues with a governed design system that the whole team can build from.
Developers build the design system once, in plain HTML and Liquid, with brand-locked, reusable modules. Marketers, copywriters and local teams then build campaigns themselves in a visual editor, with real-time collaboration, comments and approvals built in. Betty, our AI agent, turns a brief, URL or document into an on-brand email in minutes, using only the modules your design system allows.
Teams use Better Email to:
- remove the developer and designer bottleneck from campaign production
- scale email across business units, markets and local teams while brand and design stay governed centrally
- shorten approval rounds with feedback and sign-off directly on the email
- use AI in email without risking brand or quality
Better Email is used by brands such as Co-op, Norlys, Tryg and Fritz Hansen. It is enterprise ready, with SSO/SAML, SCIM, roles, folder-based access control, an audit log, EU hosting and GDPR compliance. The company is based in Copenhagen and is founder-funded.
"Built by experts who understand the intricacies of great email communication, Better Email gives us the flexibility and functionality to create accessible, on-brand campaigns at scale."
Tara Knowles
Lead CRM Technology Developer at Co-op UK
Iterable and Better Email
Iterable runs your data, journeys and sending. Better Email is where your team builds the emails that go into it.
Campaigns built in Better Email sync to Iterable in one click:
- Templates: subject, preheader, HTML, sender and message type sync to an Iterable email template. Later syncs update the same template.
- Campaigns: optionally, Better Email creates a blast campaign in Ready state on the list you choose, with your suppression lists applied. Iterable schedules and sends. Better Email never sends email.
- Personalization: Iterable profile fields sync into Better Email, so marketers can insert them in the editor. They export as Handlebars tags, filled per recipient at send time.
- Segments: audience-specific content exports as Handlebars conditions, with safe handling of missing data.
- Languages: all language versions export into one template, with one locale per version.
- Results: sends, deliveries, bounces, opens, clicks, unsubscribes and spam complaints flow back to the campaign in Better Email.
Both the US and EU Iterable data centers are supported. Better Email doesn’t import subscriber lists, so Iterable stays your platform for customer data, journeys and sending.
Use Cases
Scale across teams and markets
A central team owns the design system. Business units, markets and local teams build their own campaigns inside it, with roles and folder access keeping the brand consistent.
Faster approvals
Comments sit on the email, and approvals and pre-flight checks are built in, so nothing reaches Iterable unapproved.
Design freedom within the brand
Developers build any layout in HTML and Liquid and turn it into modules. Marketers get full design freedom without breaking the brand.
Localized campaigns
Every language version exports into one Iterable template with one locale each, so one campaign covers every market.
AI that stays on brand
Betty, our AI agent, builds campaigns from your brief using only your approved modules, ready for review and sync. It will also build custom interactive elements like live countdowns, quizzes and other types of interactive content custom and matching your brand.