BlueConic

BlueConic is the customer data platform (CDP) that puts unified, privacy-compliant first-party data into the hands of business teams that want to transform customer relationships and unleash growth.

The Iterable and BlueConic integration facilitates a bi-directional data sync between BlueConic & Iterable, which enables the following use cases:

• Customer or prospect profile creation/import to BlueConic from Iterable based on your chosen profile match criteria.
• Customer or prospect profile enrichment (i.e., exchanging an individual's profile properties/activities/events between BlueConic and Iterable like open and click data for an individual's email activity).
• Segmentation in BlueConic based on individuals' behaviors across the digital landscape, including activity in Iterable, on your website, online ads, etc. - segments are automatically sent to Iterable.
• Track and document subscribes, unsubscribes, and Iterable events in a unified customer profile.