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Dynamic Yield by Mastercard

Dynamic Yield by Mastercard

Categories
  • Deeplinking & Attribution
  • Dynamic Content
  • E-Commerce
  • Surveys
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Dynamic Yield by Mastercard integrates with Iterable

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Headquartered in New York, the company serves more than 300 brands across the world.

"With Dynamic Yield we've revamped major portions of our site. Our entire Homepage is powered by Dynamic Yield and is continuously optimized and personalized. We are now translating our success from the website to our email campaigns, using the same personalization strategies and methodology with Dynamic Yield."

Andy Mueller
Director of Digital Analytics at APMEX

Use Cases

APMEX turns personalization into gold

Read more about it here: https://www.dynamicyield.com/files/case-studies/apmex.pdf

e.l.f. Cosmetics influences the beauty regimen with personalization

Read more about it here: https://www.dynamicyield.com/files/case-studies/Elf_CaseStudy.pdf

McDonald’s enhances the customer experience with a new era of digital menu decisioning

Read more about it here: https://www.dynamicyield.com/case-studies/mcdonalds/

Synchrony increases credit card applications with personalization

Read more about it here: https://www.dynamicyield.com/synchrony-case-study/

How Ocado Fosters Loyalty at Every Stage of the Customer Journey with Personalization

Read more about it here: https://www.dynamicyield.com/case-studies/ocado/

Media

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