Eikona

Eikona is a breakthrough generative AI company built for lifecycle marketing. Eikona applies Reinforcement Learning from Human Feedback (RLHF) to fine-tune generative models so that marketing content continuously adapts to how customers actually engage with it. Leveraging user feedback to guide its AI engine, Eikona drives double, and in some cases triple, digit uplifts in key lifecycle metrics such as sales, retention, and clicks.

Eikona integrates into existing marketing automation platforms, such as Iterable, by using their API, creating what we call an adaptation layer - that adapts any owned media content to the different users receiving it. Instead of sending one headline or creative to your entire cohort, Eikona's engine learns and gives each user the content that would most likely work for them.

Integration with Iterable is seamless and simple, requiring solely an API key.