Testing at Scale
Optimize messaging across content, cadence, and frequency. Small changes drive meaningful engagement gains.
Resources
Categories
- Data Analytics
- Dynamic Content
- Localization
- Message Templates Management
- Messaging
Support
JustAI
Always-on AI agents for 1-1 personalization at scale
JustAI is a self-optimizing personalization engine powered by always-on AI agents that deliver true 1-to-1 personalization at scale. It shrinks 4 years of experimentation into 1 month.
JustAI offers multiple agents:
Strategy (finds the highest-impact opportunities from user insights and campaign performance),
Creative (generates campaigns and variants),
Decisioning (runs AI-driven optimization to pick the best message for each user),
Data (acts as an AI analyst, surfacing insights and learnings), and
Localization (serves different products, languages, and cultural nuances at scale).
"With JustAI, we turned our testing from guesswork into a science. No more forgotten A/B tests or scattered learnings. Now everything’s in one place, fueling data-driven decisions and showing us what truly moves the needle."
Lilian Gordon
Senior Lifecycle Manager at Better Mortgage
Iterable and JustAI
JustAI integrates with Iterable through Data Feeds and Webhooks.
Using Data Feeds, Iterable calls JustAI to retrieve dynamic, AI-generated content that is inserted directly into email and push templates at send time.
Using Webhooks, Iterable sends engagement events such as sends, opens, clicks, and conversions back to JustAI. This event stream powers real-time ranking, agent learning, and automated optimization.
The integration is a simple one-time setup that requires no ongoing engineering support, enabling continuous performance improvement within your existing Iterable workflows.
Use Cases
AI-Decisioning
Use contextual bandits to let AI decide the best message, timing and cadence.
Lifecycle Strategy
Use the strategy agent to identify the highest-impact opportunities across lifecycle campaigns by analyzing user behavior, engagement patterns, and campaign performance.
Cohort Discovery & Localization
AI identifies key cohorts across regions, adapts messaging with local context, language, and pricing, and continuously tests to deliver the best-performing version for each audience.
AI Creatives & Content Recommendations
Generate emails, push notifications, and in-app messages in your brand’s tone while dynamically recommending the most relevant products or content from your catalog for each user.
AI-Powered Reporting
Surface what is working and for whom. Unlock automatic learnings from tests to identify high-performing segments and content patterns.