PFL

For nearly 30 years, PFL has helped businesses capture attention and accelerate revenue through direct mail that works in perfect harmony with digital channels. Today, PFL is part of The Vomela Companies — a full-service specialty graphics and visual communications provider based in St. Paul, Minnesota, and family of brands since 1947 — bringing together marketing technology, in-house printing, storage, and fulfillment under one roof. 

PFL's platform connects to your CRM and marketing automation stack to trigger timely, personalized, physical mail — from postcards and letters to dimensional mailers and full sales kits — based on real customer behavior. With 25+ mail formats, batch sizes from the hundreds to the millions, and a dedicated customer success team guiding every campaign from strategy through delivery, PFL makes direct mail as measurable, scalable, and easy to execute as any digital channel. 

Trigger direct mail the moment it matters. When customer data changes in Iterable — a purchase, a milestone, a drop in engagement — PFL turns that signal into a personalized, physical touchpoint delivered right to your customer's mailbox. No manual handoffs, no separate print vendor, no guesswork. 

Unlike gifting or e-gifting point solutions, PFL owns the entire process end-to-end: creative production, printing, fulfillment, delivery, and reporting. That means Iterable customers can layer high-impact direct mail into acquisition, retention, and engagement journeys without adding vendors or friction — and measure the results the same way they measure every other channel in Iterable.