Recharge

Recharge is the subscription platform for fast-growing ecommerce brands. As Shopify’s premier subscription solution, Recharge helps more than 20,000 merchants set up, manage, and grow their subscription businesses, with tools that drive customer retention and recurring revenue.

Iterable integrates with Recharge to bring subscription customers, subscriptions, orders, and charges into Iterable in real time. Subscription, order, and charge activity arrives as custom events that marketers can use to trigger journeys and build segments, while customer details keep Iterable profiles current. Use the integration to personalize messages with subscription status and product details, remind subscribers before an upcoming renewal, and start a payment-recovery journey when a charge fails.