Sequen AI

Sequen AI drives better onsite and in-app conversion through AI Behavior Optimization. Our AI is trained on your user behavior data to understand intent, improve relevance, and dynamically optimize product discovery—including recommendations, search, ranking, and personalization.

By unlocking the full value of your event data—your users’ journeys—Sequen AI models, predicts, and optimizes results in real time based on behavior and the calculated likelihood of conversion. We call this commercial relevance: delivering hyper-relevant experiences that reduce friction, connect users to the right products faster, and generate measurable lift—even for mature product lines and established businesses.

At the core are Large Event Models (LEMs, not LLMs)—a breakthrough in AI built for behavior optimization. Trained on billions of user journeys and fine-tuned on each customer’s data, LEMs analyze behavior sequences such as clicks, searches, navigation patterns, and purchase signals to continuously update and adapt the experience. The result: greater relevance, better user experiences, and improved business outcomes over legacy approaches.

Sequen AI powers hyper-relevant personalized recommendations via Iterable's multi-channel customer engagement platform. Unlocking user session and product inten with Large Event Models (LEMs) to predict the most likely recommendations to drive KPI lift.