StellarAlgo

StellarAlgo gives teams, leagues, and multi-property organizations something they've never had before: fan engagement that runs on autopilot. Our season-aware automation engine knows exactly where you are in the season and surfaces the right fans to act on at every stage. No manual list-pulls before or after every game. Just the right fans, at the right moment, all season long.

More than 230 sports properties use StellarAlgo to automate fan segmentation. Their teams get ready-to-launch audiences for every pre-game campaign, post-game nurture flow, seasonal renewal push and upsell opportunity, without building lists by hand.

StellarAlgo and Iterable give sports properties a direct path from fan insight to fan engagement. StellarAlgo's season-aware automation engine builds fan segments automatically, based on purchase behavior, propensity, and where fans are in the season. Those segments and fan attributes flow directly into Iterable, where teams use them to power personalized email, SMS, push, and in-app journeys.

Instead of exporting lists or rebuilding audiences by hand, marketers can launch renewal, upsell, re-engagement journeys and more in Iterable using audiences that stay in sync with StellarAlgo.