TikTok

TikTok is the world’s leading destination for short-form mobile video. Through TikTok for Business and TikTok Ads Manager, brands reach engaged audiences with creative, full-screen ads that drive discovery, consideration, and conversion.

Iterable integrates with TikTok Ads to let marketers activate their first-party Iterable audiences in TikTok for retargeting and suppression. Export any static or dynamic Iterable list as a TikTok Customer File audience, or add and remove users automatically as they move through journeys using the TikTok Ads tile. This keeps paid media in step with email, push, and SMS, reduces wasted ad spend, and eliminates manual audience uploads.