Reignite

Reignite offers 2 core offerings to support brands with their personalisation across CRM channels:

1) Personalisation Recipe Builder:

Create individualised product content with sophisticated merchandising rules & AI recommendations.

Brands are finding limitations with the personalisation tools available to them:

1. Black Box AI tools don't offer the merchandising control, difficult to understand how they arrive at their recommendations & are often repurposed from the web rather than optimised for CRM
2. Internally developed algorithms are difficult for marketing to control & update, lack flexibility & the orchestration controls for use across a breadth of campaigns
3. Product Feeds & Catalog solutions are too simplistic to be used at scale

The Reignite Recipe Builder is a purpose built CRM personalisation platform built upon nearly two decades of real-world CRM experience:

1:1 Personalised: Create an algorithm that utilises every data point you have on a customer

Automated & Real-time: Setup once & add the tags to any campaign. Automatically adjusts results in real-time based upon stock & pricing updates

Full merchandising control: Add your own specific business rules & priorities to ensure the results work for both you & your customers

Explainable AI: Set the inputs and weightings to control the AI algorithms & preview the results for real customers in the UI

Built for CRM: Many existing solutions are repurposed website tools that don’t cater for the unique attributes of email

Flexible & easy to update: The simple UI allows you to create new recipes or edits in a few seconds for a range of campaign types & channels

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2) Real-time Data Driven Creative:

Generate personalised image creative for any channel & from any data source.

1. Generate high-impact personalised real-time creative
2. Easy-to-use Photoshop style creation tools
3. Use across email, mobile, social & web
4. Personalise & target based upon any data source - Iterable profiles, APIs, Weather, Location, Device, Time & more
5. Accessible pricing compared to industry alternatives

Simply by copying and pasting some HTML tags from Reignite into your Iterable template, or connecting our JSON data feed to your template adds personalisation to your campaigns in minutes.