About Segment
Twilio Segment is the leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
Segment and Iterable
By leveraging Segment and Iterable together, companies can ensure that they are delivering highly targeted, data-driven messaging that boosts conversions and customer engagement. The unified profiles from Segment combined with the activation and analysis from Iterable ensure efficient ROI
Since Iterable is both a source and destination for Segment (bi-directional integration), it means that the profiles or audiences are consistently enriched with event-trigged information occurring on the website, mobile app, data warehouses, or on the Iterable platform.
Use cases
- Trust Your Data to Be Consistent, Clean, and Complete
Operate with confidence that the data delivered from Segment to Iterable is up-to- date and aligned with similar audiences/data delivered to other tools in your advertising and MarTech stack.
- Build Robust Audiences for More Efficient Campaigns
Harness data from Segment, Iterable, and your data warehouse to create dynamic and predictive audiences, driving more efficient and impactful campaigns.
- Personalize Messages for Any Interaction
Collect data across your MarTech stack to create a unified customer profile and leverage predictive models to automate and personalize customer journeys.
- Improve Conversion Rates with Cross-Channel Messaging
Target users most likely to purchase a particular product and send them personalized content to drive performance.
- Build an Engaging Customer Loyalty Program for Retention
Identify customers with the potential for high LTV and enroll them in a loyalty-focused SMS program.
- Improve Onboarding by Sending Real-Time, Relevant Messaging
Reduce the time it takes to get audiences built or campaigns out the door by using Iterable and Segment together.