SmarterSends
SmarterSends enables distributed / local store marketers to create hyper local marketing campaigns via a simple UI. We give management guardrails and controls to enforce brand and legal compliance.
Developed by: SmarterSends, LLC
Support Email: info@smartersends.com
About SmarterSends
SmarterSends brings a best-in-class distributed / local store marketing platform that solves many workflow and compliance issues for new and existing Iterable customers.
SmarterSends clients are looking for a solution to one or more of the following problems:
- A tool that allows hundreds to thousands of distributed users to send hyper-local marketing campaigns through their Iterable instance.
- Use controls and guardrails to enforce brand and legal compliance
- Increasing efficiency and visibility into distributed / local store marketing communications by centralizing the data and reporting within their Iterable instance.
- Get up and running quickly, easily and cost effectively with little to no learning curve.
SmarterSends and Iterable
SmarterSends is tightly integrated with Iterable. It only takes a few minutes to get SmarterSends integrated into a clients Iterable instance, and at no cost, so getting up and running is quick, easy and cost effective. SmarterSends can be white labeled too, allowing for a highly customizable environment for the Iterable client.
SmarterSends enables hundreds or thousands of distributed / local store marketers to create hyper-localized campaigns, using brand compliant templates. Iterable client's will see both an increase in efficiency and ROI.
SmarterSends enables more marketing communications to be created and delivered to highly relevant audiences with little to no learning curve for the non-technical marketer (franchisees, independent agents, non-profit fund raisers, etc.) This allows for the hyper-personalization of each campaign by the distributed user, ultimately increasing campaign effectiveness.
Iterable handles all the delivery and reporting, so clients can take advantage of the power of their Iterable workspace and get a deep 360 degree view of all their distributed / local store marketing efforts.
SmarterSends does not store any PII, so Iterable remains the database of record.
Use cases
- Financial Services
Corporate marketing and management were tasked with maintaining legal compliance across thousands of distributed financial advisors and independent contractors. The inclusion of specific language in marketing emails to satisfy FCC requirements was essential in keeping the organization in compliance with governing rules. This needed to happen quickly, with little to no learning curve. SmarterSends was implemented and solved these issues effectively.
- Non-Profit
The national team was tasked with understanding how and when the local chapters were marketing to their millions of constituents. Each chapter was using a different email marketing platform, and there was no unified view of the organizations donors or how they were being communicated with. There was also no way to know if the organization was legally compliant. SmarterSends solved compliance issues, consolidated disparate systems and drove increased fundraising.
- QSR / Franchise
Corporate needed to implement an easy-to-use system for franchisees to send hyper-local messaging, while maintaining brand compliance. Franchisees were disillusioned by the cumbersome platforms that had been provided and corporate needed to solve this quickly. SmarterSends was implemented in a few days, and local store marketers were able to start sending messages within a week. Within months corporate was able to attribute significant revenue increases to local store marketing efforts.
- Hospitality / Travel
A small marketing team were managing the email marketing requests from 18 different hotel properties across multiple time zones. They were struggling to keep up with the hundreds of requests and quick turn around needed. SmarterSends Implemented a workflow that would allow each hotel property to create their own campaigns based on a set of of templates using each hotel’s individual branding. All outgoing emails were easily reviewed and approved prior to deployment. Bottleneck unblocked!