Snowflake
Accelerate decision-making and personalization with unified data insights
About Snowflake
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.
With Iterable, Snowflake, and Hightouch working together, we’ve built a feedback loop between our data and marketing teams that lets us launch campaigns in days, not months. We can identify when a user needs a nudge, deliver the right message instantly, and track the results in real-time—all in one connected ecosystem.
Snowflake and Iterable
The Iterable and Snowflake integration provides a powerful two-way data flow that empowers marketers to:
- Easily & securely activate customer data from Snowflake directly within Iterable to power personalized cross-channel customer communciations, all without the need for engineers.
- Simplify data management by eliminating the need to move or copy data, rebuild schemas, or manage data pipelines with data populating ready for analysis.
- Unlock data's full potential by joining campaign event data generated in Iterable with other Snowflake data across the business, providing everyone in the organization access to a more comprehensive view of customers.
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Use cases
- Personalize Communications with Smart Ingest
Iterable's Smart Ingest, co-developed with Hightouch, allows marketers to personalize their cross-channel customer communications in Iterable by ingesting data directly from Snowflake into a marketer-friendly, no-code visual UI.
- Unlock Governed Insights with Secure Data Sharing
Iterable’s Secure Data Sharing integration provides zero-copy access to your Iterable user profile and campaign event data directly in Snowflake so teams can query, join, and model engagement data alongside the rest of your business data without managing pipelines. This makes up-to-date, governed metrics broadly accessible for analytics and action across your organization.
- Reduce Campaign Creation Time & Engineering Resources
Our rETL solution makes it extremely easy for marketers to utilize data without any SQL knowledge. This means data points for campaigns can be activated in Iterable in a matter of minutes, reducing the need for complex manual data uploads and engineering resources.