Survicate
Collect feedback inside Iterable and turn every response into a smarter journey.
Developed by: Survicate
Support Email: support@survicate.com
About Survicate
What is Survicate?
Survicate is a customer feedback platform that helps marketing and product teams collect, analyze, and act on customer insights across email, web, in-product, and mobile app surveys. Measure NPS, CSAT, and CES, gather open-ended feedback, and turn responses into actionable data that drives smarter marketing, better products, and stronger customer relationships.
Teams using Survicate see up to 83% survey completion rates, collect actionable insights within minutes of setup, and eliminate manual data handling with fully automated response sync.
The time savings and the ability to automate responses [with Survicate] have made a huge difference to our workflow, and the feedback we gather helps drive our business decisions.
Survicate and Iterable
Why use Survicate + Iterable?
Iterable powers sophisticated customer journeys — but behavioral data alone only tells you what users do, not why they do it. Survicate adds the missing layer. Embed surveys directly in Iterable emails, automatically sync responses to user profiles, and use real feedback to build precise segments and trigger the right journey at the right moment — based on what customers explicitly tell you.
Features
- Multi-channel surveys — deploy via email, link, website, in-product, or mobile app
- NPS, CSAT & CES measurement — track satisfaction continuously across the customer lifecycle
- Email embedding — add a survey link or embed the first question directly into Iterable email campaigns using HTML
- Automatic profile updates — sync survey responses to Iterable user profiles as custom attributes or events in real time
- Smart targeting — survey the right users at the right time based on behaviour, lifecycle stage, or segment
- AI-powered Insights Hub — centralize and analyze feedback from every channel in one place, with automatic topic detection and trend surfacing
Media
Use cases
- Measure satisfaction at every stage of the customer journey
Run NPS, CSAT, or CES surveys at key lifecycle moments — onboarding, post-purchase, renewal, or support interactions. Monitor how satisfaction evolves over time and use scores to trigger the right Iterable journey automatically.
- Turn happy customers into brand advocates
Identify promoters through high NPS or CSAT scores and automatically trigger Iterable journeys asking for reviews, testimonials, referrals, or case study participation — turning your most satisfied users into your strongest growth channel.
- Personalize journeys with zero-party data
Ask users about their preferences, goals, or use cases and sync responses directly to Iterable profiles. Build segments based on what customers explicitly declare and tailor every journey — onboarding, nurture, or re-engagement — to match their actual needs.
- Identify and re-engage at-risk users
Detect dissatisfied respondents through low NPS or CSAT scores and automatically trigger retention journeys — offering help, resources, or incentives based on their specific feedback before they churn.
- Automate feedback analysis with AI
Let Survicate's AI sort through responses from every channel, spot recurring trends and patterns, and surface instant answers through the Research Assistant — so your team spends time acting on insights, not manually reviewing